About Us

Furaiki Project's Basic Information and Governance

Basic Information

Official Name

Furaiki Project, a Specified Non-profit Corporation

“Furaiki” is a regional term for traditional Japanese fishing flags that celebrate a bountiful catch.

Registered Office

DUARES Kojimachi ONYX 503, 5-5-3 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan

Date of Establishment

July 1, 2026

Representative

Hirotaka Sonobe (President)

Articles of Incorporation

Articles of Incorporation of Furaiki Project, a Specified Non-profit Corporation (Japanese only)

View PDF

History

Furaiki Project's Journey from 2011 to the Present

August 2011

Launch of the Project

Immediately after the Great East Japan Earthquake, our founder took action, driven by regret at having been unable to help following earlier disasters. The project began by presenting rugby teams in Tohoku with traditional fishermen's flags known as Furaiki and sending them messages of encouragement.

Project launched in August 2011

2011–2018

Donation of Furaiki Support Flags

Using crowdfunding and other means, we continued to donate Furaiki support flags to rugby teams in Tohoku and to fellow members of the rugby community facing serious injuries or illnesses. These volunteer-led efforts steadily expanded.

2019

Displaying Furaiki Flags at Rugby World Cup 2019 in Kamaishi

When the Rugby World Cup was held in Japan for the first time, we filled the stands at Kamaishi Stadium with countless Furaiki flags, sharing the region's recovery and its gratitude with the world.

2019: Displaying Furaiki Flags at Rugby World Cup 2019 in Kamaishi

January 2024–

Response to the Noto Peninsula Earthquake and Heavy Rain Disaster

Immediately after the Noto Peninsula earthquake and heavy rain disaster, we organized Disaster Relief Rugby Volunteers. People with rugby backgrounds came from across Japan to remove debris and build stairs in Wajima City, and to help run the traditional Sosogi Grand Festival.

2024: Response to the Noto Peninsula Earthquake and Heavy Rain Disaster

July 1, 2026

Incorporation as an NPO

To enhance transparency and public trust and strengthen collaboration with companies, government agencies, and our many supporters, we took a new step forward as a specified non-profit corporation.

July 2026: Incorporation as an NPO

Organizational Structure

President
Hirotaka Sonobe
Vice Presidents
Nobuhiro Sakakibara Yasuhiro Oinuma Keisuke Isobe
Directors
Mamoru Suganuma Taku Matsuda Koji Isogai Akemi Sonobe
Auditor
Tomoki Kajiyama
Members
Hirotaka Sonobe Nobuhiro Sakakibara Yasuhiro Oinuma Keisuke Isobe Mamoru Suganuma Taku Matsuda Koji Isogai Akemi Sonobe Yoshihiro Tsuchimochi Hiroto Kushihara Hiroyuki Yoshimoto Minoru Kajiya Fumihiro Ono Akihisa Iino Kazunori Yamakita

Prospectus

1. Purpose of Establishment

Japan is a disaster-prone country where natural disasters are an ever-present reality. For affected communities to achieve genuine recovery, physical assistance such as debris removal and infrastructure restoration is not enough. Emotional recovery—helping survivors look ahead and take their next steps—is also essential.

Driven by regret at having been unable to help following earlier disasters, our founder took action immediately after the Great East Japan Earthquake in 2011. We began presenting rugby teams and others in disaster-affected areas with Furaiki (富来旗)—traditional fishermen's flags that symbolize rugby in Tohoku and whose name means 'flags that bring fortune'—and sending them messages of encouragement.

Rugby embodies the selfless spirit of “One for all, all for one,” the spirit of teamwork, and the “No Side” tradition of honoring one another as equals once the match is over.

The power of rugby to unite people with diverse strengths around a common goal can also make a major contribution to disaster relief and the renewal of local communities.

To bring together the spirit of rugby and the exceptional teamwork and ability to act found throughout the rugby community in support of disaster-affected areas, we established Furaiki Project as a specified non-profit corporation (NPO).

2. Track Record of Activities

Since launching the project in August 2011, we have used crowdfunding and other means to donate more than 120 Furaiki support flags to rugby teams in Tohoku and to fellow members of the rugby community facing serious injuries or illnesses.

At Rugby World Cup 2019 in Kamaishi, we filled the stadium stands with countless Furaiki flags, sharing the region's recovery and its gratitude with the world.

Immediately after the 2024 Noto Peninsula earthquake and heavy rain disaster, we organized Disaster Relief Rugby Volunteers and traveled to the affected area. People with rugby backgrounds from across Japan removed debris and built stairs at Iwakura Temple in Wajima City, which had been completely destroyed, and helped run the traditional Sosogi Grand Festival. By continuing to support local events each month, we have earned the trust of survivors and received many expressions of gratitude.

3. Background and Purpose of Incorporation

Our activities have previously been led mainly by volunteers. In an era of frequent disasters, however, there is an urgent need for a faster and more sustainable support system. We are also considering a platform, such as an app, that would enable people with rugby backgrounds across Japan, regardless of gender, to volunteer or organize activities on their own initiative.

To enhance transparency and public trust, strengthen collaboration with companies, government agencies, and our many supporters, and establish a nationwide support network, we resolved to take a new step forward as a specified non-profit corporation (NPO).

4. Key Future Activities

To achieve the objectives above, the Corporation carries out the following specified non-profit activities:

  • Organizing and Deploying Disaster Relief Rugby Volunteers: When a disaster occurs, we use our nationwide network of people with rugby backgrounds and others to provide rapid support for recovery work.
  • Emotional Recovery Support: We continue to provide emotional support by donating Furaiki support flags to disaster-affected communities and people facing hardship.
  • Community Exchange and Cultural Heritage Support: By participating in and supporting traditional events in disaster-affected areas, we contribute to the recovery and revitalization of local communities.
  • Platform Development: We develop and operate apps and other systems that enable anyone to participate in and manage volunteer activities smoothly.
  • Promoting Rugby's Values: Through our support activities, we share rugby's values—unity, selflessness, and the No Side spirit—with society.

5. Conclusion

When a Furaiki flag is raised, teammates in rugby jerseys naturally gather from across the country, drawn to it. Our goal is to create that kind of warm and powerful support system. Ultimately, we aim to build an organization in which, no matter where a disaster occurs in Japan, rugby players come together and solve one problem after another. We will continue our work in the belief that disaster relief through rugby can unite a community as one team and strengthen connections between people.

We sincerely ask for your understanding, support, and generous assistance.

July 1, 2026

Furaiki Project, a Specified Non-profit Corporation

Founding Organizer and Representative: Hirotaka Sonobe