About Us
Furaiki Project's Basic Information and Governance
Basic Information
Official Name
Furaiki Project, a Specified Non-profit Corporation
“Furaiki” is a regional term for traditional Japanese fishing flags that celebrate a bountiful catch.
Registered Office
DUARES Kojimachi ONYX 503, 5-5-3 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
Date of Establishment
July 1, 2026
Representative
Hirotaka Sonobe (President)
Articles of Incorporation
Articles of Incorporation of Furaiki Project, a Specified Non-profit Corporation (Japanese only)
History
Furaiki Project's Journey from 2011 to the Present
August 2011
Launch of the Project
Immediately after the Great East Japan Earthquake, our founder took action, driven by regret at having been unable to help following earlier disasters. The project began by presenting rugby teams in Tohoku with traditional fishermen's flags known as Furaiki and sending them messages of encouragement.
2011–2018
Donation of Furaiki Support Flags
Using crowdfunding and other means, we continued to donate Furaiki support flags to rugby teams in Tohoku and to fellow members of the rugby community facing serious injuries or illnesses. These volunteer-led efforts steadily expanded.
2019
Displaying Furaiki Flags at Rugby World Cup 2019 in Kamaishi
When the Rugby World Cup was held in Japan for the first time, we filled the stands at Kamaishi Stadium with countless Furaiki flags, sharing the region's recovery and its gratitude with the world.
January 2024–
Response to the Noto Peninsula Earthquake and Heavy Rain Disaster
Immediately after the Noto Peninsula earthquake and heavy rain disaster, we organized Disaster Relief Rugby Volunteers. People with rugby backgrounds came from across Japan to remove debris and build stairs in Wajima City, and to help run the traditional Sosogi Grand Festival.
July 1, 2026
Incorporation as an NPO
To enhance transparency and public trust and strengthen collaboration with companies, government agencies, and our many supporters, we took a new step forward as a specified non-profit corporation.
Organizational Structure
| President |
Hirotaka Sonobe
|
|---|---|
| Vice Presidents |
Nobuhiro Sakakibara
Yasuhiro Oinuma
Keisuke Isobe
|
| Directors |
Mamoru Suganuma
Taku Matsuda
Koji Isogai
Akemi Sonobe
|
| Auditor |
Tomoki Kajiyama
|
| Members |
Hirotaka Sonobe
Nobuhiro Sakakibara
Yasuhiro Oinuma
Keisuke Isobe
Mamoru Suganuma
Taku Matsuda
Koji Isogai
Akemi Sonobe
Yoshihiro Tsuchimochi
Hiroto Kushihara
Hiroyuki Yoshimoto
Minoru Kajiya
Fumihiro Ono
Akihisa Iino
Kazunori Yamakita
|
Prospectus
1. Purpose of Establishment
Japan is a disaster-prone country where natural disasters are an ever-present reality. For affected communities to achieve genuine recovery, physical assistance such as debris removal and infrastructure restoration is not enough. Emotional recovery—helping survivors look ahead and take their next steps—is also essential.
Driven by regret at having been unable to help following earlier disasters, our founder took action immediately after the Great East Japan Earthquake in 2011. We began presenting rugby teams and others in disaster-affected areas with Furaiki (富来旗)—traditional fishermen's flags that symbolize rugby in Tohoku and whose name means 'flags that bring fortune'—and sending them messages of encouragement.
Rugby embodies the selfless spirit of “One for all, all for one,” the spirit of teamwork, and the “No Side” tradition of honoring one another as equals once the match is over.
The power of rugby to unite people with diverse strengths around a common goal can also make a major contribution to disaster relief and the renewal of local communities.
To bring together the spirit of rugby and the exceptional teamwork and ability to act found throughout the rugby community in support of disaster-affected areas, we established Furaiki Project as a specified non-profit corporation (NPO).
2. Track Record of Activities
Since launching the project in August 2011, we have used crowdfunding and other means to donate more than 120 Furaiki support flags to rugby teams in Tohoku and to fellow members of the rugby community facing serious injuries or illnesses.
At Rugby World Cup 2019 in Kamaishi, we filled the stadium stands with countless Furaiki flags, sharing the region's recovery and its gratitude with the world.
Immediately after the 2024 Noto Peninsula earthquake and heavy rain disaster, we organized Disaster Relief Rugby Volunteers and traveled to the affected area. People with rugby backgrounds from across Japan removed debris and built stairs at Iwakura Temple in Wajima City, which had been completely destroyed, and helped run the traditional Sosogi Grand Festival. By continuing to support local events each month, we have earned the trust of survivors and received many expressions of gratitude.
3. Background and Purpose of Incorporation
Our activities have previously been led mainly by volunteers. In an era of frequent disasters, however, there is an urgent need for a faster and more sustainable support system. We are also considering a platform, such as an app, that would enable people with rugby backgrounds across Japan, regardless of gender, to volunteer or organize activities on their own initiative.
To enhance transparency and public trust, strengthen collaboration with companies, government agencies, and our many supporters, and establish a nationwide support network, we resolved to take a new step forward as a specified non-profit corporation (NPO).
4. Key Future Activities
To achieve the objectives above, the Corporation carries out the following specified non-profit activities:
- Organizing and Deploying Disaster Relief Rugby Volunteers: When a disaster occurs, we use our nationwide network of people with rugby backgrounds and others to provide rapid support for recovery work.
- Emotional Recovery Support: We continue to provide emotional support by donating Furaiki support flags to disaster-affected communities and people facing hardship.
- Community Exchange and Cultural Heritage Support: By participating in and supporting traditional events in disaster-affected areas, we contribute to the recovery and revitalization of local communities.
- Platform Development: We develop and operate apps and other systems that enable anyone to participate in and manage volunteer activities smoothly.
- Promoting Rugby's Values: Through our support activities, we share rugby's values—unity, selflessness, and the No Side spirit—with society.
5. Conclusion
When a Furaiki flag is raised, teammates in rugby jerseys naturally gather from across the country, drawn to it. Our goal is to create that kind of warm and powerful support system. Ultimately, we aim to build an organization in which, no matter where a disaster occurs in Japan, rugby players come together and solve one problem after another. We will continue our work in the belief that disaster relief through rugby can unite a community as one team and strengthen connections between people.
We sincerely ask for your understanding, support, and generous assistance.
July 1, 2026
Furaiki Project, a Specified Non-profit Corporation
Founding Organizer and Representative: Hirotaka Sonobe
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